StoreFrontLock is an owner operated mobile locksmith business serving Long Island. I designed a visual identity system to establish customer recognition.

Identity System

Identity System

To coincide with the business opening I developed a classic visual identity with design references to New York Yankees iconography to tie in with superfan owner who is never seen without a Yankee cap. I created multiple logo concepts and variations of each concept; defined new brand colors and usage; and designed a business system including letterhead, business cards, invoice, and marketing materials.

Role: Art Director, Designer
Tools: InDesign CC, Illustrator CC
Typeface: Geared Slab

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Coded & designed by Jeffrey Peltzman in the USA