To coincide with the business opening I developed a classic visual identity with design references to New York Yankees iconography to tie in with superfan owner who is never seen without a Yankee cap. I created multiple logo concepts and variations of each concept; defined new brand colors and usage; and designed a business system including letterhead, business cards, invoice, and marketing materials.
Role: Art Director, Designer
Tools: InDesign CC, Illustrator CC
Typeface: Geared Slab