As an event that's success relied heavily on exposure, the Hudson Valley Pottery Tour needed a way to spread the details of their event as quickly and easily as possible. I designed a versatile postcard that doubled as a flyer for hanging in local shops. The postcard helped establish the visual identity used to define the tour and uses a color coding system to indicate which artists will be at which locations. Those who need more details or a quick way to access directions to the studios can visit the one page website that I hand coded and designed.
Role: Art Director, Designer, Coder
Tools: InDesign, Photoshop, Coda 2
Typeface: ITC Avant Garde Gothic