Initial identity concepts
Creator Deck is an influencer marketing company that helps brands engage customers through content and partnerships. I led the design effort to establish a brand identity that aligned their professional and software solutions.
Mark explorations
Business cards
Brand guidelines
Sub-brand logos
Apparel
Tote bag
Icon set
Marketing homepage
Style guide
Creator Deck had established itself in the influencer marketing space but they had no real brand equity. Different ad hoc logos were being used for the software and agency sides of the business, with no real consistency present. They needed a unified identity that would be versatile enough for both of their offerings.
Using the information collected during an initial research phase, I conceived and presented multiple branding concepts to the stakeholders at Creator Deck. The chosen direction represents Creator Deck’s ability to always be on the pulse. Supplemental logos were developed for identifying the solutions and agency sub-divisions within the company. A full business system was created as part of the effort including brand guidelines, style guides, homepage concepts, icon sets, business cards, and stationery.
Agency: Sanborn
Role: Lead Designer
Tools: InDesign, Illustrator, Photoshop, Sketch, Keynote
Typeface: Mont, Utopia
