As a brand new platform Alpha needed to establish a visual character for its product which included an on-demand library, live interactive programming, and the ability to follow shows and members. Working from a robust set of wireframes and supplied with preliminary branding assets, I designed all aspects of the user platform including the navigation, content landing pages, a custom video player, chat integrations, and account management. The platform was designed to adapt to all screen sizes, so users can access the full features of the site from any device. I worked closely with the engineering team to ensure the site was developed to spec and provided an ideal user experience. The visual groundwork established in the web platform was later carried through on the official iOS app.
Role: Lead Designer
Tools: Photoshop CC, InVision
Typeface: GT Walsheim, GT Pressura